It seems that no matter what form of entertainment I am watching these days on TV or in the movie theater or even in person at an outdoor arena, there is the logo of Arcadia’s hometown car dealer brand and the Arcadia Chamber of Commerce’s Business of the Year, Mercedes Benz at Rusnak Arcadia.
A few weeks ago I went to see “The Most Wanted Man” at the movie theater, and it seemed like every vehicle was a Mercedes. I figured it was just the most logical choice since the movie took place in Germany.
This year Formula 1 racing has been dominated all season not by Ferrari but by Mercedes Benz, and not just by one Mercedes Benz driver but by two, Nico Roseberg and Lewis Hamilton. The logo is on the front and sides of the cars and on the drivers’ caps and driving uniform. It’s also on banners and signage at the tracks.
Watching the recent U.S. Open tennis tournament, there were Mercedes Benz circle logos prominent on each side of the net and the full brand on signage elsewhere.
We went to “The November Man” in movie theaters today and there was Mercedes again, with characters driving several vehicles, including one that is deliberately driven into a wall at a high speed, after which the driver walks away thanks to a protective air bag.
We even saw Mercedes as a big sponsor at the Greek Theater for a live concert performance there.
And, of course, Arcadia’s Mercedes dealer and parent Rusnak Auto Group is sponsor of the California Philharmonic Orchestra concerts at the Disney Concert Hall and right here in summer outdoor concerts on the infield at Santa Anita Park race track.
That’s what I call mass marketing!