Contact info: 626-447-2159 / Info@ArcadiaCaChamber.org
Scott Hettrick, Chief Executive Officer
Scott moved his family to Arcadia in 1991, became a member of the Arcadia Chamber of Commerce Board of Directors in 2006, was named Business Person of the Year in 2008, and co-chaired the Government Affairs Forum for five years before being hired as full-time CEO in March 2011. He started the ArcadiasBest.com news web site and companion e-newsletter in 2007, and the non-profit community events group Arcadia’s Best Foundation in 2010, which created the Patriotic Festival and parade in 2011, and annual One Community, One Book programs. As a Board Director of the Arcadia Historical Society, he chairs the Historical Marker Committee that installed the Chamber’s 75th Anniversary marker, among many others. He is a founding member of the Arcadia Towne Center Business Association, formed in 2010, served on the Arcadia Library Board of Trustees from 2008-2012, including as Chairman in 2011-12, and is currently on the board of the Arcadia Public Library Foundation. In recognition of his work with Arcadia’s Best, the Historical Society and Towne Center, Scott was honored with the American Planning Association‘s Distinguished Leadership Award — Citizen Planner by both the Los Angeles and California chapters in 2011. Scott is also a 25-year entertainment business journalist, including 12 years as editor/reporter at industry trade newspapers The Hollywood Reporter, Video Business, and Daily Variety. While at Variety, he created a $1 million spin-off DVD Exclusive publication and annual awards program in Hollywood, the latter of which he produced with Dick Clark for a primetime run on the FX cable network. Since 2007 he operates his own web sites and related e-newsletters at HollywoodInHiDef.com and 3DHollywood.net. Email:Scott@ArcadiaCaChamber.org
Cherry Liu, Office and Meeting Manager / Administrative Assistant
Cherry joined the Chamber staff in 1998 and provides part-time support to the CEO, managing the office, serving as the primary member service rep, providing support for all board meetings and committees, and organizing Chamber events. Email: Cherry@ArcadiaCaChamber.org
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