Contact info: 626-447-2159 / Info@ArcadiaCaChamber.org
Scott Hettrick, Chief Executive Officer
Scott moved his family to Arcadia in 1991, became a member of the Arcadia Chamber of Commerce Board of Directors in 2006, was named Business Person of the Year in 2008, and co-chaired the Government Affairs Forum for five years before being hired as full-time CEO in March 2011. He started the ArcadiasBest.com news web site and companion e-newsletter in 2007, and the non-profit community events group Arcadia’s Best Foundation in 2010, which created the Patriotic Festival and parade in 2011, and annual One Community, One Book programs. As a Board Director of the Arcadia Historical Society, he chairs the Historical Marker Committee that installed the Chamber’s 75th Anniversary marker, among many others. He is a founding member of the downtown business disrict, served on the Arcadia Library Board of Trustees from 2008-2012, including as Chairman in 2011-12, and is currently on the board of the Arcadia Public Library Foundation. In recognition of his work with Arcadia’s Best, the Historical Society and downtown business district, Scott was honored with the American Planning Association‘s Distinguished Leadership Award — Citizen Planner, by both the Los Angeles and California chapters in 2011. Scott is also a 25-year entertainment business journalist, including 12 years as editor/reporter at industry trade newspapers The Hollywood Reporter, Video Business, and Daily Variety. While at Variety, he created a $1 million spin-off DVD Exclusive publication and annual awards program in Hollywood, the latter of which he produced with Dick Clark for a primetime run on the FX cable network. Since 2007 he also operates his own web sites and related e-newsletters at HollywoodInHiDef.com and 3DHollywood.net. Email: Scott@ArcadiaCaChamber.org
Cherry Liu, Office Manager
Cherry joined the Chamber staff in 1998 and manages the office among many other administrative duties in the mornings and early afternoons Monday – Thursday, as well as providing support for monthly Board and Executive Committee meetings and the Government Affaiirs Forum., and oversight of administrative duties for Taste of Arcadia. Email: Cherry@ArcadiaCaChamber.org
Lisa Ferrick, Member Director
Lisa joined the Chamber staff in 2014 and handles office administration and member service support in the afternoons Monday – Thursday and most of the day on Friday, as well as providing most of the Chamber photography and much of the social media, amongst other duties. E-mail: Lisa@ArcadiaCaChamber.org.
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