The popular Brazil-based O.N.E. Coconut is donating 50 cases of water to the Taste of Arcadia for the Sept. 23 event.
The coconut water company that offers naturally sweet water with no fat or cholesterol will also showcase its myriad products in the Business Showcase at the Taste.
In the summer of 2006, Sao Paulo, Brazil MBA grads Rodrigo Veloso and Eric Loudon moved to Los Angeles and launched O.N.E. coconut at Whole Foods Markets, where it quickly became the #1 selling alternative beverage in all Southern California Whole Foods Markets. In just one year, O.N.E. established national distribution with the top natural/specialty distributors, a national sales brokerage network and 4,000 points-of-sale in the U.S. and Canada.
In 2009, O.N.E. signed a distribution agreement with The Pepsi Beverage Company. An extension of its coconut water line was introduced with four new flavors called O.N.E. Coconut Water with a Splash, which immediately gained national distribution in Kroger stores and Whole Foods Market.
Distribution exploded in 2011, with grocery stores, convenience stores, drugstores and online retailers across the country now carrying O.N.E. Coconut Water. In 2012, O.N.E. Coconut Water is planning to expand internationally to Europe, Canada, and Southeast Asia.