Registration Ends Feb 28: Small Businesses Opportunities for Super Bowl 2027
The NFL in partnership with the Los Angeles Rams and Los Angeles Super Bowl Host Committee is looking to engage Los Angeles businesses to support the production of this world class event.
The Super Bowl LXI Source Program is a localized version of the NFL Source procurement program. The program seeks to drive impact by connecting with local, small, and underrepresented businesses in the event production and professional services industries. The program offers an opportunity for accepted member businesses to gain exposure to subcontracting opportunities related to Super Bowl LXI, as well as participate in capacity building programming.
The Super Bowl (taking place February 14, 2027) is more than just a one-day event. The NFL, Los Angeles Super Bowl Host Committee (LASEC), Rams, and our partners will be engaging with the Los Angeles community to plan and execute various events.
The goal of Super Bowl LXI Source is to place a spotlight on the Los Angeles’ best and brightest businesses.
Please share the link below with the businesses in your network and encourage them to apply.
ALL BUSINESSES MUST CLICK HERE to APPLY THROUGH THE NFL’S APPLICATION PORTAL.
The application window will close on February 28th.
The NFL requires the following business requisites in order to be eligible for participation in the Super Bowl LXI Source Program.
- Be the direct source of the goods and services offered
- Be in good standing and eligible to do business within the state of California
- Be headquartered in Los Angeles County
Businesses that meet the characteristics below are encouraged to apply. Those who do not meet all criteria are eligible to participate in the program.
- Be a certified diverse business (defined under federal guidelines as at least 51% owned and operated by one or more of the following: woman, person with disabilities, minority, veteran, or LGBTQ+ individuals)
- Provide a product or service requested by the Super Bowl LXI Source Program
- Been in operation since February 2024






